Architecture & innovation tour Holland (5 days)

This tour is created to offer the opportunity to companies around the world to come to The Netherlands and learn about the latest innovations within the field of choice. The goal of this tour is to stimulate knowledge exchange, innovation and sustainable developments through visits to innovative projects, attending lectures and meetings with local experts. The tour also includes popular cultural highlights, like a visit to fishing village Volendam and the Zaanse Schans. Furthermore, you will become familiair with the bright city highlights of Amsterdam, which is the capitol of the Netherlands and a city with a long history. See the itinerary below for more information about this tour. 






Day 1

Visit to new Martinair Head Quarters building designed by Paul de Ruiter. This in combination with a lecture of McDonough & Partners about the plans concerning the area around the Martinair building.


William McDonough and his architecture and community design firm, William McDonough + Partners, ground their work in Cradle to Cradle Design, a philosophy developed by McDonough and German chemist Dr. Michael Braungart in their 2002 book, Cradle to Cradle: Remaking the Way We Make Things. The goal is to frame design as "a beneficial, regenerative force—one that seeks to create ecological footprints to delight in, not lament. This concept can be seen in the Ford Rouge Centre’s green roof, which along with storm-water management benefits also creates habitat for birds.


Boat tour starting at the Rijksmuseum. The boat tour takes you along the eastside of the Docklands and we will bring a visit to the north side of the docklands, to Search ( We will have a meet & greet with the Royal Institute of Dutch Architects (BNA) as well. 


SeARCH Architects is established in 2002 by Bjarne Mastenbroek and Ad Bogerman. Before SeARCH Bjarne Mastenbroek has worked in the Van Gameren Mastenbroek project team which was part of the “architectengroep in Amsterdam” since 1993. Currently the Executive Board of SeARCH consists of Bjarne Mastenbroek & Uda Visser. Consisting of 20 international architects, designers and staff members, SeARCH develops architectural and urban projects and does research on architecture, landscaping, urbanism and new building products and materials. SeARCH collaborates with different disciplines to experiment and test the results of collective design sessions in order to give an opportunity to innovative, original and unexpected proposals. Although having various scale levels all design tasks are handled with the same weight of importance and are parallel examined and developed from first sketch. For this reason the separation between architecture, landscape, urbanism, detail or technique and interior is not relevant for SeARCH. This does not mean that a task cannot exist only within one of these scale levels. Important however, is the good and careful connection in between scale levels around.


The Royal Institute of Dutch Architects, known for short as the BNA, is the professional organization of architects in The Netherlands. Its predecessors, the 'Society for the Advancement of Architecture' and the 'Association of Dutch Architects' (of which H.P. Berlage was a leading figure) were founded in 1842 and 1908 respectively and merged to form the present Institute in 1919. The Institute received royal patronage in 1957. The full title of the Institute is 'Koninklijke Maatschappij tot Bevordering der Bouwkunst Bond van Nederlandse Architecten'; the abbreviation BNA relates to the latter part of this name.


Foreign architects and the BNA  

What can the BNA do for foreign architects? Every foreign architect who is listed in the Dutch Architects’ Register and can show proof of sufficient practical experience is invited to become a member. The BNA issues a booklet in English giving a bird's-eye view of how the profession is practised in the Netherlands. Foreign architects first entering into practice in this country are strongly recommended either to work in a Dutch office for a while or to enter into partnership with a Dutch colleague. A local partner will be familiar with the national legislation and local regulations, can provide invaluable contacts and give guidance on unwritten rules. If you intend to enter into a contract for a single project, you may find it useful to ask the BNA for their framework contract which has been translated into English. The BNA will be glad to assist in finding a suitable partner for the job and give you further advice.


Day 2

Bus transfer to ING Bank Head Quarter building. This building is shaped into a shoe. The concept of this building is the transparency of it. The architects (Meyer & van Schooten) The new ING building shouldn’t be a visual obstacle between the Highway A10 and its surroundings.  


Visit to the Passiv Haus on steigereiland, IJburg. This house, designed by FARO architects, is certified by Passiv Haus and is a build from the C2C concept. A Passiv Haus simply keeps itself warm in the winter because it uses passive energy sources like the sun, its residents and their electrical products in house.


Lunch at Restaurant La Place on the top floor of the Amsterdam Library. From here a great view over Amsterdam.


Visit to the floating houses of Marlies Rohmer. These modern houses float on the water and give the ability to live in a spacious and green environment in the middle of the busiest city of the Netherlands. 


Architecture Tour about the urban development of Amsterdam through the centuries by Drs. Kees Kaldenbach. Outreach in the field of art history, escorted tours, sophisticated and fascinating executive itineraries for art lovers and VIPs by art historian Drs. Kees Kaldenbach, Amsterdam. Experience the famous architecture in Amsterdam. You will enjoy a lecture on architectural styles and developments of this great city. Kees has lectured during well over 200 art tours to groups ranging from 1 to 20 persons. He has also successfully addressed larger audiences. Kees his main topics of discussion are the Dutch painters Johannes Vermeer, Rembrandt van Rijn and Vincent van Gogh. He has also spoken on the topics of Dutch urban architecture and the history of local institutions.  Drs Kees Kaldenbach has been featured on CNN, BBC2, BBC3, and the national TV networks of Holland, Denmark, Japan. Successful public speaker for tour groups, university, TV, radio, cruise lines.


Day 3

Visit to the The Hague University building of Syb van Breda. Syb is responsible for a great deal of projects in Dubai. Such as the great Dubai wheel, the design of the public water transport system in Dubai, the eye of Dubai, Welcome Island Palm Jebel Ali, stations for the Al Sufouh Transit System and master plans for several Islands in the Palms of Dubai.


Visit to the Technical University of Delft and the library of Mecanoo. This is the place where the fine fleur of the Dutch architects has educated themselves. 


Visit the Floating PavilionIn the Rijnhaven in Rotterdam, an eye-catching structure will be erected: a complex consisting of three floating half-spheres. The structure will be 12 metres tall, with a total floor area the size of four tennis courts, and will be fully re-locatable. For the first five years, the futuristic pavilion will be moored in the Rijnhaven, serving as an exhibition and reception space.


Meet & Greet Dutch Building Council. Stefan van Uffellen can give a lecture about their activities, possibilities and their projects. The Dutch Green Building Council (DGBC) was founded in 2008 in The Netherlands as a market initiative. The aim was to make Sustainability in the building industry measurable by developing a sustainability label allowing for the uniform rating of buildings throughout the Netherlands. The initiative came from the building industry itself. The industry felt a strong need for promoting the concept of sustainability quantification and assessing buildings unequivocally in a manner that is accepted internationally. The original five ’Founding Partners’ have already been joined by almost 300 other ‘Participants’ representing almost all industry sectors. And since the first label for New Buildings has become operational in October 2009, this number is still growing consistently.


Day 4

Visit to the “Zaanse Schans”.

The “Zaanse Schans” consists of musea, Old typical Dutch crafts and windmills.


Visit to Volendam.

Volendam is a popular tourist attraction in the Netherlands, well-known for its old fishing boats and the traditional clothing still worn by some residents. The women’s costume of Volendam, with its high, pointed bonnet, is one of the most recognizable of the Dutch traditional costumes, and is often featured on tourist postcards and posters (although there are believed to be fewer than 50 women now wearing the costume as part of their daily lives, most of them elderly). You will have the opportunity to take a picture in traditional clothing and have a typical Dutch lunch with fish. 


Included is a boat tour to Marken. Marken is a small island close to Volendam and is an old fisher mans village. Most of the people living here were typical Dutch clothing and rely on traditions.


Day 5

Visit to the Rijksmuseum or Van Gogh Museum.


The Rijksmuseum is well known all over the world for its fine offer of over 1 million pieces of art and history in over 200 rooms. Including Van Gogh, Rembrandt, Frans Hals, Johannes Vermeer en Jan Steen.


The Van Gogh Museum is a museum in Amsterdam, Netherlands, featuring the works of the Dutch painter Vincent van Gogh and his contemporaries. It has the largest collection of Van Gogh's paintings and drawings in the world. The main exhibition chronicles the various phases of Van Gogh's artistic life. Highlights include The Potato Eaters, Bedroom in Arles, and one of the three Sunflowers paintings with a yellow background, Still Life: Vase with Twelve Sunflowers.The museum also features notable paintings by van Gogh's contemporaries in the Impressionist and post-Impressionist movements and holds extensive exhibitions on various subjects from 19th Century art history.

In the museum Drs Kallenbach will guide you with his own method of seeing and he will point out and explain the visual wonders of Rembrandt's, Vermeers, Van Goghs technique; contents, brushstrokes, details, composition, colour.


Shuttle service to Amsterdam Schiphol Airport. Time depending on flight schedule.


Kantoor- & Bezoekadres (op afspraak):
Kleine Gartmanplantsoen 10
(op het Leidseplein, in gebouw van 'de BALIE')
1017RR Amsterdam
Webdesign by: Deep Graphic Design

Australië en Oceanië